Signal check: is your business findable?
If a customer searches for you tonight, what do they find?
Calibrate CX builds the website and the lead flow behind it — for local businesses that don't have either yet. No agency jargon, no six-month build. Just a site that's found, and leads that show up.
The Diagnostic
Most businesses lose the search before the phone even rings.
Word of mouth still works — until someone new to the area, or just too far from your regulars, goes looking online and finds nothing to click on.
You're invisible to search
No page for Google to show means every search for what you do sends the customer to a competitor instead.
Interested customers have nowhere to go
A phone number scrawled on a truck door doesn't work at 11pm when someone's ready to book.
Trust has to be earned twice
Without photos, reviews, or a clear price range online, every new customer starts the relationship with doubt.
What's Included
A site built to be found, and a pipeline to keep it working.
Two services, sold together or on their own — built around businesses that are starting from zero.
Website Design
A fast, mobile-first site built around what customers actually ask for: hours, pricing range, service area, and how to book.
- 5–7 pages, live in ~2 weeks
- Built for local search from day one
- You own the domain, always
Lead Generation
Local search listings, review requests, and a simple contact flow so the site keeps producing calls and messages after launch.
- Google Business Profile setup
- Review request system
- Lead alerts straight to your phone
Ongoing Calibration
Monthly check-ins on what's converting and what's not, with small adjustments instead of a redesign every year.
- Monthly performance read
- Copy & offer adjustments
- Cancel anytime, no lock-in
Pricing
Two ways to work together.
Build the site alone, or build it with a lead-gen engine behind it. Founding-client pricing — rates go up once the first few projects are live.
Website Only
A complete, mobile-first site — built, launched, and yours to keep.
- 5–7 pages, live in ~2 weeks
- Built for local search from day one
- You own the domain, always
Website + Lead Generation
The site, plus an ongoing campaign that keeps it producing calls and messages. Billed monthly.
Tier 1 — 1 campaign / month
Tier 2 — 2 campaigns / month
// ad spend is billed directly by you to Google/Meta — never routed through Calibrate CX
Website build drops to $600 when bundled with either tier.
Refer & Save
Know a business that needs this? You both save.
Refer someone who signs on, and they get $100 off their website build. You get $50 — credited to your account if you're an active client, or sent directly if you're not.
How It Runs
Four steps, in order — nothing skipped, nothing dragged out.
Discovery call
20 minutes on what you offer, who your customer is, and what's been working offline so far.
Build
Site goes together around your services and service area — you review drafts before anything goes live.
Calibrate & launch
Local listings connected, tracking in place, site goes live with a way to measure what happens next.
Tune
We check in monthly on what's converting and adjust — no surprise redesign, just small corrections.
How This Works
One person, every project — no account managers, no handoffs.
Calibrate CX is built and run directly by your sales and strategy contact, not a rotating team. This page is the standard: the build quality, the response time, and the attention every client gets.
Book Directly
Or skip the form and grab a time now.
30 minutes, no pressure — a straight look at what's missing from your online presence and what it'd take to fix it.